General Semantics

Calling Out the Symbol Rulers

(Published in ETC: A Review of General Semantics Volume 62 No. 1, 2005) Nothing illustrates the power of symbols and language quite like a presidential election. Of course, those of us who know a little bit of general semantics recognize that this ‘power’ lies not in the words and symbols themselves, but in the motivations, …

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Eating Menus

(Published in ETC: A Review of General Semantics Volume 61 No. 1, 2004) This issue of ETC marks another transition in the organizational evolution of a discipline. Published from 1943-1948 by the Society for General Semantics, then from 1949-2003 by the International Society for General Semantics, ETC now falls under the stewardship of the Institute …

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